Internet niche marketing campaigns can often be handled by one person with one small exception.
Unless the person orchestrating the campaign is a particularly gifted writer, the creation of content relevant to the niche should be handled by a professional writer.
The required content may include concise content for e-newsletters and websites or more in-depth content for full-length ebooks. Ebooks are the electronic version of books.
They are distributed in electronic formats and made available to readers via email or the Internet. This article will focus primarily on ebooks and will discuss the subjects of outsourcing an ebook and finding the best writer for the job.
Outsourcing Your Ebook
Those who are involved with promoting an Internet niche campaign are likely very passionate about their niche subject but their passion alone does not qualify them to write an ebook on the subject.
They should be heavily involved in the creation of the outline for the ebook and they should have final editing rights on the ebook but a professional writer should be the one responsible for writing the initial draft of the ebook. They may also be responsible for making revisions based on the comments by the marketer and his staff.
For this reason, many Internet marketers are outsourcing the writing of their ebooks. This is a wise decision because keeping a writer on staff exclusively for the purpose of writing ebooks can be quite costly if there is not a constant need for ebooks.
However, outsourcing the work to independent contractors can be a much more affordable option. In this scenario, the marketer can negotiate the writing of each ebook individually or they can enlist an individual or consulting firm to complete a set number of ebooks.
Finding the Right Person for the Job
Once you have made the wise decision to outsource your ebook, it is time to begin the process of finding the perfect writer to complete the ebook. There may be a number of factors you consider in choosing a writer. Some of these factors may include price, previous experience, and quality of provided writing samples.
Prioritizing these factors is the first step in the process because it will be very helpful in the decision-making process. For example, if the cost is the highest priority followed by the quality of writing samples and then experience in the niche you might be tempted to hire a writer who is slightly less adept but willing to work for a lower fee.
The search for a talented writers to assist you can begin either locally or globally. You can conduct a local search by placing an advertisement in local newspapers or trade magazines.
A global search can begin on the Internet where there are many websites available for those who wish to outsource work. In either scenario, your advertisement should suggest relevant information you would like applicants to provide.
Whether you decide to conduct your search locally or globally you will likely receive multiple responses to your advertisement. Begin evaluating these responses by eliminating those that are of poor quality.
This is important whether or not the quality of work is your top priority because poor work is not worth even the most affordable price. Next, evaluate the remaining applicants according to your prioritized list of criteria and rank them accordingly.
Now consider contacting the top three applicants for an interview. The interview can be conducted in person, via telephone or online. This step is important because it will give you a good idea of whether or not you think the applicant will be able to meet your expectations.
During this time you should also discuss scheduling to determine whether or not the applicant is available to complete the project according to your timeline.
After this interview process, it is time to make a decision. Just because it is time to make a decision does not mean you have to outsource your project to one of the applicants you interviewed.
Your decision may be to hire one of the applicants, interview a few of the applicants who were lower on your list or repost your advertisement and solicit new applications.
If you’ve been around the block, I’m sure that you already know the saying that content is king.
Well, if you’re like 80% of the people who try their hand at this online ‘thing’, then you also probably know that creating content can kind of suck.
Yeah. Just admit it.
It takes a lot of intellectual stamina and for some people, they just don’t have anything left in the tank after working a job.
Basically, you are really limiting your online income potential if your content isn’t:
- A sufficient amount- for example, just publishing a book, blog post, or printable usually isn’t enough to actually create an ongoing income stream, you need regular content.
- High-quality- sub-standard content is worse than having no content at all.
Unfortunately, it can be expensive and time-consuming to actually create a necessary amount of high-quality content. It doesn’t matter what your format or niche is.
Thankfully I have a solution!
Amy Harrop’s new training, AutoMagic Content, will have you creating new and profitable content quickly, easily, and with many free automation tools. With the over-the-shoulder training and step-by-step examples, you can take any piece of content and transform it on autopilot.
You’ll discover:
- How to transform your content from one modality to another with these free and low-cost automation programs.
- How To Use This Free Software (and Optional Hardware) tool to quickly gather, transform, and create content ideas, outlines, and more.
- This plug-and-play content transformer you probably have never heard of does most of the heavy content lifting for you..this powerful and free software tool allows you to create content quickly and even ‘remix’ for brand new content options.
Interested?
Great. See how they did it and how you can too here ››
Oh, I forgot to mention that most of the methods and strategies that you’re going to learn there… won’t cost you a single dime.
Sounds good?
Great. Tap here before the time runs out ››
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